Bolster up your summer garden with tons of energizing color. This variety from the Double Scoop™ series blooms like crazy from late spring to late summer—sometimes even to the first frost. It's free–branching and upright—and it won't need staking to stay that way. Consider when planting, where your garden will need a little extra firepower in August. The doubling flower form and heavily saturated color is especially useful then, when most summer blooms are getting a little ragged and sun–worn. They make beautiful cut flowers, or if you want to keep the indoor display longer you can dry them. This is a hybrid echinacea with native genetics, it's easy to grow and adored by beneficial pollinators. Leave some blooms to go to seed in fall, to feed birds as they prepare for colder weather. Echinacea x 'Balscblum' Double Scoop™ 'Bubble Gum' PP23103