Every year, golf fans watching the Master's Tournament in Augusta find themselves distracted by the colorful, stately shrubbery decorating the course. Mixed among the southern golf club's dogwoods and azaleas, Nova Zembla is a power player in bright red. Informally known as one of the "Iron-clad" rhododendrons, Nova Zembla is easy to grow and more heat tolerant than other rhododendrons, even into southern portions of zone 4. Evergreen leaves stay green all winter, and showy red flowers with deep maroon blotches attract hummingbirds and butterflies. These trumpet-shaped flowers open each spring beginning in April or May, depending on your zone. See for yourself what makes this rhodie a landscaper's dream. Rhododendron x 'Nova Zembla'